21.Jul.2010 New Event: Why Every Small and Micro Business Needs a Social Media Strategy
Date: Wednesday 4th August, 2010 Time: 6:00pm – 8:00pm Venue: Zenith Centre, Tuggerah, NSW, Australia Cost: $55 including refreshments In this two hour session, presented in conjunction with the Tuggerah Business Enterprise Centre, I am going to go through the benefit of having a structured social media strategy for your small or micro business. I [...]
19.May.2010 The 5 Rules of Social Media Marketing – Rule 4: Promote
This is the fourth part of my five part series of posts on the 5 Rules of Social Media Marketing. Promote Online promotion might seem an obvious application of social media but it never ceases to amaze me how many people get this fundamental component wrong, and Twitter is the main culprit for this. Every [...]
18.May.2010 The next best thing since Twitter: FourSquare
Big claim I know. And many people would be saying, “What’s FourSquare?” But you won’t be saying that in 12 months time. So what is FourSquare? In a lot of ways, FourSquare represents the next generation of social networking. It combines the standard fodder: friends, followers, reviews and status updates with geographic and location-based features. [...]
15.May.2010 The Bowditch Group’s Own Social Networking Platform for Small Business Owners
Today, I have launched our very own Social Networking Platform, similar to Facebook and Twitter, but specifically for owners of small businesses. Here you can sign up, ask questions, answer questions or just participate by helping other small business owners engage their community better. Got relevant links, online resources, helpful information– or just want to [...]
The 5 Rules of Social Media Marketing – Rule 1: Listen
“The real voyage of discovery consists not in seeking new landscapes, but in seeing with new eyes.” Marcel Proust You can follow everything that I suggest you in my book. You could spend hours and hours every week updating your Twitter page, sending out email newsletters, making your Facebook Page the most spectacular one on [...]
13.May.2010 Trends in Social Media Marketing
“It’s just called “The Bible” now – we dropped the word “Holy” to give it a more mass-market appeal” Hodder & Stoughton, Publisher Social media and social networking change so quickly and so often that I was worried about writing this post, fearing that by the time you read it, everything I say in it [...]
