14.Aug.2010 Special Offer: 20% off Facebook Ads this week only.
Judging from the great feedback and interest I received after posting the first part of The Secret to Designing Facebook Ads That Actually Make Money, I have decided to offer a special discount for new Facebook Advertising Campaigns booked in this week only. The campaign includes working with you to determine the right Facebook users [...]
22.Jul.2010 A practical example of Google’s ‘Updates Search’
Google has made some changes to their search pages and there has been some talk among bloggers and web development people about whether they are even relevant. One of the changes is the introduction of the ‘Updates Search’. This feature basically filters the organic search results and displays them, instead of in terms of a [...]
02.Jun.2010 The 4 Components That Every Small Business Needs To Succeed – Part 2: A Sound Social Media Strategy
This is part 2 of my series on what every small business needs to succeed in 2010 (see Part 1 : A Dynamic Website by clicking here). In this post, I will discuss how having a sound social media strategy is vital to ensure a small business’ social engagement with their community and therefore their [...]
01.Jun.2010 The 4 Components That Every Small Business Needs To Succeed – Part 1: A Dynamic Website
A lot of small businesses in Australia start up and then fail in a relatively short time. Some are mismanaged, some have too narrow (or wide) a focus and some are just unlucky. A lot of established businesses are failing, however, because of their inability to adapt and change to a new business – and [...]
23.May.2010 Who is responsible for your privacy online? Facebook or You?
This week in Sydney, Australia, something unspeakable happened and it has again thrown social networking sites like Facebook and MySpace into the spotlight, and not for good reasons. A Sydney man allegedly lured a young lady to a meeting under the guise that he worked for an animal rescue organisation and was conducting an overnight [...]
17.May.2010 The 5 Rules of Social Media Marketing – Rule 2: Integrate
This is the second part of my five part series of posts on the 5 Rules of Social Media Marketing. Integrate By this I mean make social media a part of your overall marketing strategy. Even though I am obviously a huge advocate of using these platforms in your marketing effort, I also believe you [...]
12.May.2010 Social Engagement for Small Businesses Through Facebook Pages
One of the simplest and most effective ways for a small business to engage with its network and the wider community is through an interesting and different Facebook Page. These differ from a personal Facebook profile and even the Facebook groups of old and are what Facebook prefers businesses to use. The Facebook Page has [...]
