06.Sep.2010 How to build a blog post – or how I do anyway…
I’ve written more than 150 blog posts now, for my own blog as well as guest spots on other blogs. And some of them, frankly, are terrible. Lack of structure, poor grammar, no effort to engage the reader, too long, too short, too boring, not appropriate content for the audience… I’ve pretty much made every [...]
19.Aug.2010 What I’ve learnt from writing 100 blog posts
This is my 100th blog post on The Bowditch Group’s blog. (OK, actually it’s my 104th – I forgot about the milestone coming up and kinda missed it. But let’s just pretend it’s my 100th blog post.) I have taken the opportunity this morning to look back through some of the old stuff and plan [...]
16.Aug.2010 How to put together a complete online marketing plan for a small business
This is the first of a six part series about how to put together a complete online marketing plan for a small business. I have blogged before about the need, not only to put together a comprehensive online marketing plan, but to really believe in it. And the best way to make sure everyone in [...]
15.Aug.2010 6 Reasons Your Blog Sucks and Nobody’s Game to Tell You
This is the first of a series of guest blogs from James Hallam, a fellow Aussie blogger who also blogs about small and medium-sized business and how they can make the web work harder for them. I really like James’ writing style and, although it can be pretty in-your-face, it’s also always sensible, simple and [...]
27.Jul.2010 How hard do you make it for people to have a discussion on your blog?
This topic comes up a lot with small business and blogging clients. How hard – or easy – should they make it for visitors to their blog to leave a comment on an article? Obviously, the more interaction and social engagement you have on your blog, the better it is, but I see lots of [...]
21.Jul.2010 31 Days to Build a Better Blog by Darren Rowse
I am a massive believer in learning something new every day. I am also a massive believer in engaging mentors for your own business growth because nobody knows everything and as soon as you start thinking you do, you are doomed to fail. Something I know a fair bit about is how to build a [...]
05.Jul.2010 Position Vacant: Guest Blogger on MySpace
Are you something of an expert when it comes to using MySpace for small business marketing? Would you like a permanent guest blogging spot on The Bowditch Group website which will be distributed through the blog as well as through my social media channels to almost 7,000 people? I am looking for a regular guest [...]
