28.Jul.2010 Social Engagement Event: “How to create a Social Media Marketing Plan”
This is the second in the series of seminars I will be doing for the Tuggerah Business Enterprise Centre this year. In this two hour session, I will go through the benefit of having a structured social media strategy for your small or micro business. I work with small and micro businesses every day to [...]
16.Jun.2010 Word of Mouth still most trusted form of marketing
It’s probably the oldest form of marketing and, apparently, still the most effective: word of mouth. Ever since one caveman told another caveman that a mammoth cooked a particular way was the yummiest, word of mouth has always been the most trusted way to build a brand and build a customer base for that [...]
02.Jun.2010 The 4 Social Media Platforms that all Tupperware Demonstrators should be using.
A mate of mine is a Tupperware Demonstrator. She is great at it and has made a pretty successful little business out of it. Don’t worry, you don’t have to come to a party at my house. I am interested in the business model because, although the world and the shopping mentality has changed dramatically [...]
The 4 Components That Every Small Business Needs To Succeed – Part 2: A Sound Social Media Strategy
This is part 2 of my series on what every small business needs to succeed in 2010 (see Part 1 : A Dynamic Website by clicking here). In this post, I will discuss how having a sound social media strategy is vital to ensure a small business’ social engagement with their community and therefore their [...]
01.Jun.2010 The 4 Components That Every Small Business Needs To Succeed – Part 1: A Dynamic Website
A lot of small businesses in Australia start up and then fail in a relatively short time. Some are mismanaged, some have too narrow (or wide) a focus and some are just unlucky. A lot of established businesses are failing, however, because of their inability to adapt and change to a new business – and [...]
29.May.2010 Still do the old school stuff – Part 2: Your Email Signature
Does your email signature just say your name, your job and your phone numbers? What other things would you like every person you email to know about you? Could you include a current special or a new service you have just started offering? Are you a member of any professional associations or groups that your [...]
